"GOM" Tea & Café (romanization of 곰) meaning "Bear" in Korean, is a project created by a group of young students for Marketing class. GOM mainly focuses on our mutual interests - visually appealing beverages and designs.
The image of polar bear also aims to advocate animal protection.
Concept: Energetic and cheeky polar bear who just had a tasty drink and wants more. The facial expression helps enhance customer's connection to the brand.
Visualization: the color scheme of pink and purple creates harmony and also sweet.
GOM is, first and foremost, a boba place. The excessive use of circle represents the tapioca pearls.
Strawberry Latte is the famous specialty drink of GOM.
Applications: the overall concept and theme should span all over all aspects of our brand, sweet and adorable.
